Waterford Crystal

Task: Breathe new life into Waterford’s dated appearance and appeal to a younger audience without eclipsing Waterford’s undoubted reputation for supreme quality and artistry.

Strategy: Waterford’s preciousness was causing it to be seen as “only for extra special occasions and confined to the cupboard”. Based on the brand idea ‘crafted since 1783 for this very moment’, this sought to dramatize Waterford’s enduring ability to transform everyday moments into something truly special.

What makes Waterford truly luxurious is its crystal cuts – creating the elevated visual and tactile experience. Each hand-cut crystal piece is truly unique, just like Waterford itself.

Designed at WMH&I.