Midleton Craft Collection

Task: Create an identity that brings together seven Irish whiskey brands into one collection that resonates with consumers across the globe.

Strategy: Finding the one thing that links the seven brands together, we looked to the main source of all the whiskeys; water. The word 'whiskey' also comes from the Irish (or 'Gaelic') uisce beatha, meaning water of life. The distillery is located on the Dungourney River, with a double-arched (‘M’ shaped) bridge at the entrance, this became the symbol of this source. 

Working with the Illustrator, Si Scott.

Designed at Williams Murray Hamm.