Iyengar Yoga Centre of Boise

Task: To echo the precision and elegance of Iyengar Yoga, named after its founder, B.K.S Iyengar. The one requirement set by the client; the identity needed work with the heritage black and white striped awning at the front of their studio.

Strategy: Iyengar, beautiful in its simplicity, requires close attention to anatomical details and the alignment of each posture or ‘asana’. Seeing the body as one core line, the identity needed to reflect the yoga ‘poses’ themselves.

Designed at Williams Murray Hamm.