Fortnum & Mason

Task: Extend their line of Chocolossus biscuits with two varieties, ‘Sticky Toffee Pudding’ and ‘Morello Cherry’.

Strategy: The Chocolossus biscuits are revered around the world, it is known that Barack Obama personally sends his secretary to the UK just to collect these very biscuits. This tale inspired us to seek out similar stories of animals that would do almost anything to get their sugary fix. We found the perfect match, a Warbler bird who steals cherries from a tree before the farmer picks them and the African elephant, known for its love of sugar, tears through the jungle to reach the sugar cane plantations. 

Final illustrations were created by the woodcut artist, Chris Wormell.

Designed at Williams Murray Hamm.